You’ve heard the phrase, “Sell the sizzle, not the steak?” The sizzle of the steak as it comes from the kitchen of a fancy restaurant is an experience that goes well beyond the basics of a steak, even a great one. It’s about ambiance and experience—a sensory experience—sight, sound and smell. It’s about being served graciously and being with a person or people you care about. It’s an experience that people are willing to pay big bucks for.
More...