AlpacaStreet is introducting a brand new auction concept called My 1 Hour Auction. There will be 4 "My Auctions" starting September 17 and continuing nightly through September 20th. Each auction will feature only 1 breeding program, and each will be customized for that particular breeder.
- Choose the night you want (first-come/first-served)
- Choose the type of auction (Standard Reverse Auction or TEASER Auction)
- Choose the number of alpacas on each auction panel (from 1-8)
- Choose the total number of alpacas to auction (from 18-80)
Your alpacas will receive a great deal of promotion, including...
- On-site promotion
- Alpaca Showcase page on AlpacaStreet starting September 10th
- Your auction will be featured in at least 3 national email blasts
- Post-Auction showcase for non-sold alpacas
You can have your own My 1 Hour Auction for only $400 for an auction with up to 20 lots. A lot can be either an individual alpaca or a package.
If you have questions on how the My 1 Hour Auction can be a powerful marketing tool for you, contact Dan Coulter at email@example.com or call 330.727.5334
Tuesdays are always exciting around our house because it is the day my wife’s favorite uncle, Clarence, takes our family out for pizza at the local diner. You might wonder why Pizza-Night at a small town diner would be exciting. The first reason is the rare opportunity to be on the receiving end of Uncle Clarence’s generosity. It’s not that he is not generous, but let’s just say he gives my wife and I seemingly endless opportunities to be generous with him. The second reason Pizza-Night is exciting is because you never know what the topic of conversation will be. I don’t even like the pizza at the diner, and I would love to take Clarence up on his offer to take the kids with him so my wife and I could have some alone time, but it’s not worth the risk leaving the kids with this 65 year old bachelor who knows a lot about a few things, and what he doesn’t know he makes up.
Last Tuesday, we were already sitting at our usual place when Clarence comes plowing through the door with his arms full of bows, arrows, and other items seemingly related to archery. There wasn’t a person in the restaurant who didn’t stop and take notice of this big guy lumbering over to our table and depositing the entire collection in the empty booth next to us.
As he sat down at the table with this big triumphant grin on his face, the boys all jumped out of their chairs and ran to the booth where they started playing around with the assortment of bows and arrows. I am guessing this had an unsettling effect on those in the neighboring booths, so I called them all back to the table.
Knowing I was going to be on the receiving end of another one of Clarence’s stories of triumph and conquest, I simply asked, “Well?”
“Craig’s List!”, he replied.
“What do you mean ‘Craig’s List’?”
“That’s where I found all this…on Craig’s List, “ he explained. “It’s the greatest place to find stuff that people just don’t want anymore and are willing to sell cheap. You can find anything there. I even saw alpacas listed for only $50!”
“That’s not a good thing,” I said. “Offering alpacas in that type of venue for that price puts downward pressure on all alpaca prices. It can also lead to an environment of abuse or neglect for alpacas.”
Clarence leaned back in his chair as if to be pondering my statement, but I think it was actually a type of signal for the waitress who was bringing the pizzas to put one right in front of him. “How does a $50 alpaca on Craig’s List lead to abuse and neglect?”
I reached over and grabbed an arrow from Austin, and replied, “It costs $50 per month or more to care for an alpaca. If someone is selling it for that, it may mean they can’t afford to care for their alpacas anymore. Or even if they can, it can reflect a market where others are finding it increasingly difficult to care for their alpacas correctly. I just heard about a farm that was taken over by the state livestock commission because of deplorable conditions. There were nearly 200 alpacas on a small amount of acreage. There were dead alpacas in the field and many were sick.”
“And that’s because there are $50 alpacas on Craig’s List?” Clarence asked through a mouth full of pepperoni pizza.
“The problem isn’t Craig’s List. The problem is a market where a $50 alpaca is even an option. Think of the person buying the $50 alpaca…Will they be able to afford $50 per month to properly care for it?” I asked as I reached for the 2 liter of Dr. Pepper.
Clarence started nodding as he chewed. I wasn’t sure if he was agreeing with me or had a tough piece of crust. “I knew this was going to happen when you first told me about alpacas. It’s an incomplete market. You kid yourselves into thinking you are livestock people, and you’re really just collectors.”
“Collectors?” I asked.
“Yep,” he repield. “ You collect what you don’t have or what you think are in high demand by other collectors because of their color or bloodlines. That’s fine for baseball cards, antiques, and artwork, but not livestock. Real livestock people look at the full potential of whatever they are raising, and that always includes an end-game. If the primary use for a cow was milk and she no-longer produces milk, it enters the meat and hide market. You will never see a $50 cow on Craig’s List because there is a terminal market in place that establishes a minimum value for it.”
I tried to explain that while more and more alpacas breeders are exploring this option, many couldn’t bring themselves to consider the meat and hide market for their alpacas. I also mentioned that many who are exploring the option are quiet about it so as not to endure the wrath of those who are against it.
“Danny,” he said (because he knows I hate being called ‘Danny’), “Remember when we went to the Wooster Fiber Fest last year? That was bigger than any of your alpaca shows. And, what did they have in the concession stands? Lamb burgers and lamb kabobs. That was a ‘sheep/lamb celebration’!”
“Yeah, I just don’t know if you will ever see that at an alpaca show.”
“Which is a much bigger problem than $50 alpacas on Craig’s list. When the alpaca industry develops a market for meat and hides, the market will establish a minimum value for alpacas based on the alpaca’s terminal value. Believe me, it will be well north of $50.”
Brendan then chimed in, saying “Dad, you know there’s a couple alpacas you wouldn’t mind putting in the freezer! Think of all the pepperoni we could get from Maestro!”
“I think of Maestro in the freezer every time he spits on me. But, like most breeders, we got into the alpaca business because it didn’t involve eating our animals.”
“And what’s that got you now?” asked Clarence. “That worked when the industry was young, but as it matures, there has to be a change. A true livestock industry cannot survive long-term without pursuing Best-Use principles. At the point at which the alpaca’s fleece or breeding potential no longer warrants the expense of paying for its food and care, then it should enter the terminal market for meat and hides.”
“I can’t imagine all the breeders going for this.” I told Clarence.
“If some don’t want to, fine. They can continue doing what they are doing. Just don't demonize those looking to make your industry truly a livestock industry. Think what would happen if just one-third of the alpaca population went into the terminal market! There would be the start of a whole new revenue stream for alpaca breeders; a lot of the downward pressure on alpaca prices would be eased because of the drop off in supply; and I guarantee you, there would be no more $50 alpacas on Craig’s List,” he said while once again motioning to the waitress, but this time to get her to give me the check.
“You make a lot of sense,” I admitted.
“It’s time to grow up, Danny,” he said with a condescending squeeze of my shoulder as he headed out of the restaurant, and left my boys to explore the potential of their new Craig’s List treasure.
marketing concept you will come up with next - bravo! GH NH
I really do enjoy the articles on Alpaca Street and have learned lots of valuable information. SC MN
Thanks for all your hard work and dedication! Is your head swollen up yet? : ) I tell everyone how unique and innovative your marketing ideas are and how much I benefit from being on AS and I only tell people about alpacas and products that I truly believe in. : ) .....and I believe in you & AS. YK NJ
I thoroughly enjoyed our consultation today. You provided some valuable insight into marketing to buyer's needs and some brilliant techniques that I can easily adopt. Many, many thanks! Caroline Gregg Rocaro Alpacas
The response on our end has been huge! Every time you send out an email we receive another 15-20 new members! It has been wonderful! You are the best! It is clear that “our industry” the fiber industry is alive and well and we have the recipe for success! Thanks so much Dan!! You have no idea how happy you have made me! ...
To me, this is marketing brilliance! I am your fan Dan! Val Newell Cottage Industry Alpaca Breeders Association
FYI - I am not renewing my <membership on anouther website> - I am keeping my limited budget with you though. The reasons for that are you give me a good value for what I get, you are creative and innovative, and are compassionate to others in hardship. PM VA
Your site is so fun and informative, and such a breeze to maintain. TJ PA
I am very impressed with AlpacaStreet and the support you give to your customers. LR ME
We have been admiring AlpacaStreet for some time now and noting friends who have joined your site…..with rave reviews! SA GA
THANKS AGAIN SO MUCH MY HUSBAND AND I AGREE <Our New Breeder Program Site> SHOWS UP BETTER THAN THE OTHER SITE WE HAVE JM GA
I intended to drop you a line to say how much I appreciate your creativity. I didn't realize until, I received your response a few days ago, how many ideas you just throw out to the public to see if they'll fly. You're great for our industry (... as well as me personally). JP MI
Who needs the <publication> now that we have Alpaca Street. EB GA
Thanks so much for making us shine....We have sold 3 alpacas recently due to Alpaca Street. RR IL
Thanks for creating such a great site with so many wonderful tools for alpaca breeders. CS FL
Once again - you are working the program for us. I think it's great! I just don't see anyone else out there working as hard as you do for us!!! It's appreciated!! JR TN
PS. I've been telling people that you are the awesomest! TU VA
Thank you for all your hard work, new ideas, and reasonable prices! HL MI
Easy to use and saves alot of time. I have it for my home page and use it daily. BA OH
P.S. it's so awesome to have your quick answers & support....LN MI.
We have received our third sales lead on our alpacas from your web site...I still think you need to do a THE Alpaca Website That GET RESULTS!!! ad. KC TX
AS is becoming a website for breeders who are serious about moving their farms forward in this economic environment and for those who can think outside of the box. HK NC
I've been watching your site. Its great! As a matter of fact that is where I found the listing for the two girls I bought. BH IL
You are doing great things and all of us breeders do appreciate it. MM TN
YOU ARE THE BOMB!!!!!!!!! MB WA
Thanks so much. I really like your ad designs. RD WA
I just need to relay that I am proud to be a member listing on this site. JB MI
I just wanted to let you know that I spent at least 3 hours on my AS site last night updating and adding pictures and more text, and I'm not done yet. I feel the site is very user friendly, easy to navigate and I was actually enjoying using it (which I usually don't) I only stopped because it was way past my bed time. hahahah
Seriously, I have had more hits to my farm pages in one day than I had in a month on the other site. So I just wanted to say thank you. I don't know what took me so long. I like the articles and other information you put on the site as well.
Keep up the great work! JG PA
AlpacaStreet.com is definately the 'Apple' of alpaca websites!
Great job on this web site. I originally wanted to list my farm on <another site> but after seeing the great effort you put into this site I felt this would be the way to go! And I was right!. SH MA
The sample contract sections is awesome! What a help! SH OH
I think you guys have done a fantastic job getting this new site set up for alpacas. This site is a great help to us "newbies" without a lot of money to pass around. DJ MI
Thanks SO MUCH for your help, Dan, GREAT site! The alpaca industry needs this. SO CA
I am always on the prowl for great advertising opportunities and you guys really deliver. Thanks so much for \"the street\".
You have been lightening fast to answer questions and I really appreciate what you do for the alpaca industry. LG Utah
I am excited for your success as I note that we get hits to our site from Alpaca Street. CG CT
Another great idea. The street is just what we needed in this industry. It is a great resource for everything!
THANK YOU! I like the finished product. It has been a pleasure and you are very prompt with your responses to my requests! I appreciate that very much!
You are a gem!!!
Thanks for going the extra mile for this!!
The profile looks great and we have had nothing but great service from you guys!
I will say that the hits on <my alpaca> have definitely skyrocketed since using your website. … I still am getting more hits and I thank you for all the help.
Thanks for setting all this up! This is really great!
Glad you were there for all of us Florida Breeders.
Did I mention you ROCK ?!
Thank you for delivering what you promised!! Boy--the farms that didn't sign up are gonna be so jealous!!! [-:
The hits on my website has doubled so far and I am very impressed with Alpaca Street and will be advertising with you a lot more... GV Florida
Dan--thanks!! It's great. You've made "as my momma says--"a silk purse out of a sows ear!"
I did have more hits on my website because of your website referral.
Thanks for providing such a service and offering this medium both for education and advertising!
This is an excellent opportunity for farm members. I love what you are doing. Just checked out the <Farm and Ranch Locator>, it works very well! Great tool for our use!
the Farm locator is a great addition to your great site!!!