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August 18th thru Sept 2nd! We would like YOU to choose the alpacas YOU want to see in the sale pen of each of the participating farms. Over 2 dozen breeders participating! |
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| TRENDS | ARI Log-In | AOBA Log-In |
| League of Champions | Farm and Ranch Locator | NAAF |
Marketing Tips to Help Boost Your Bottom Line!Ellie Winslow The Creative Part of Marketing You’ve heard the phrase, “Sell the sizzle, not the steak?” The sizzle of the steak as it comes from the kitchen of a fancy restaurant is an experience that goes well beyond the basics of a steak, even a great one. It’s about ambiance and experience—a sensory experience—sight, sound and smell. It’s about being served graciously and being with a person or people you care about. It’s an experience that people are willing to pay big bucks for. |
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