AlpacaStreet is introducting a brand new auction concept called My 1 Hour Auction. There will be 4 "My Auctions" starting September 17 and continuing nightly through September 20th. Each auction will feature only 1 breeding program, and each will be customized for that particular breeder.
- Choose the night you want (first-come/first-served)
- Choose the type of auction (Standard Reverse Auction or TEASER Auction)
- Choose the number of alpacas on each auction panel (from 1-8)
- Choose the total number of alpacas to auction (from 18-80)
Your alpacas will receive a great deal of promotion, including...
- On-site promotion
- Alpaca Showcase page on AlpacaStreet starting September 10th
- Your auction will be featured in at least 3 national email blasts
- Post-Auction showcase for non-sold alpacas
You can have your own My 1 Hour Auction for only $400 for an auction with up to 20 lots. A lot can be either an individual alpaca or a package.
If you have questions on how the My 1 Hour Auction can be a powerful marketing tool for you, contact Dan Coulter at firstname.lastname@example.org or call 330.727.5334
My wife’s favorite uncle, Clarence, stopped by today, with a duck. A dead duck. He went duck hunting with a friend of his, and since he had a good day of it, thought he would share his good fortune with us. Of course, his good fortune was not necessarily mine, since he had the enjoyment of duck hunting and I had a dead duck on my kitchen table.
“I used hunting to teach Greg a lesson in marketing,” he said as he unzipped his coat and started for the kitchen.
You see, since the shortest distance between two points is a straight line, and since the points I wanted to connect was Uncle Clarence arriving and Uncle Clarence leaving, I know it’s better to facilitate than to ignore. So, I replied, “How’s that?”
“Well, since you asked…Greg and I were having lunch at the diner last week. He was moaning about the bad economy and how he was cutting back his marketing budget.”
I should mention that “Greg” is Greg Stewart, the owner of Stewart’s Flooring located next to Uncle Clarence’s Suds Your Duds Laundromat. Greg and Uncle Clarence are both founding members of the local chamber of commerce where Uncle Clarence is president and Greg is chairman of the 4th of July float committee.
“Do tell”, I replied while trying to find some newspaper to wrap up the dead duck.
“Yeah, during lunch he asked me how much business I got from the Suds Your Duds ad on the placemat at the diner.” Uncle Clarence owns the Dairy Queen and Clarence’s Used Car Emporium along with Suds Your Duds, making him a kind of local legend. “I told him I wasn't sure. I also didn’t know how much business I got from sponsoring the Little League team; the flyer I put at the feed store; or the ad on the chamber of commerce’s www.GottaLuvNorthJackson.com website.”
“What did he say to that?” I asked, holding to my “straight line” approach.
“Greg’s got the dumbest marketing approach I have ever heard. He is cutting out everything he does that doesn’t directly bring business to him. He’s staying on the chamber’s website because he thought it would look bad if he dropped that. He is dropping the ad in the high school football program for $300, and his corner ad on the diner’s placemat for $125. He’s even dropping his membership on usaflooring.com where he knows he got over 2,000 hits last year, but says not one customer mentioned the website when they purchased in the past year,” Uncle Clarence declared in utter disbelief.
“He’s gotta make some cuts, but he needs to be smart about it. Like he spends $2,000 to have a display at the Ohio Chamber of Commerce Convention. Nobody’s going to buy carpet from him there!”
“What’s all that got to do with this?” I asked, pointing to the dead duck now wrapped up in last weeks Farm and Dairy.
“HA!” he laughed. “That was great! I took him duck hunting today. I asked him to use the shells I packed myself. He was impressed that I made my own shotgun shells, and I explained I saved at least half the cost by doing it myself.” He said all this while figuring out he could only bring one cookie at a time out of the cookie jar.
“It wasn’t the best day for duck hunting. We went to the pond at my place where there is usually plenty of ducks, but not today. Greg got all excited when he finally spotted some ducks headed our way. I told him he could have the first shot and then I would follow up.”
“These ducks flew right overhead. Greg turned and fired and missed. I shot and got one. I think it was that one,” he said pointing at the dead duck on my table. “Greg was amazed that he had missed. Another group of ducks came our way. Greg was very deliberate with his aim. He fired, and missed again! Then I fired and got one!” Uncle Clarence started laughing so hard he could barely breathe.
“This happened two more times! Greg was O for 4 and I was 3 for 4. I missed one because I was laughing too hard to hold the gun steady. Greg asked what I was laughing at, so I explained ‘It’s the shells!’” He was laughing so hard I thought he would choke on his ginger snaps!
“I told Greg that to save money I cut back on the amount of shot in the shell. The normal shell usually has 120 shot in it. I explained that typically 100 of those shot never hit the target; 14 of them contact the target but are not responsible for bringing it down; and only 6 shot were responsible for bringing down the duck. And since only 6 shot were necessary, I gave him shells with only 6 shot in each!”
Now I found myself laughing along with Uncle Clarence as I pictured poor Greg firing away at these ducks, not knowing he had practically no chance of ever hitting one!
“Greg didn’t see much humor in it,” said Uncle Clarence. “Then I explained that he was doing with his marketing budget what I was doing with my shotgun shells. That’s a big sky, and if I hoped to hit a duck I needed a big presence. Ol’ Greg had no presence firing only 6 shot at a time! In a similar way, if he hopes to attract customers, he needs to have a big presence. I told him a lot of these things he is cutting out are pretty cheap for the number of impressions they make over the course of a year; especially when you compare them to the cost of an average flooring job.”
I didn’t know what to say. Uncle Clarence just hit one out of the park! It brought to mind the quote “I know half my advertising doesn’t do any good. I just don’t know which half.”
marketing concept you will come up with next - bravo! GH NH
I really do enjoy the articles on Alpaca Street and have learned lots of valuable information. SC MN
Thanks for all your hard work and dedication! Is your head swollen up yet? : ) I tell everyone how unique and innovative your marketing ideas are and how much I benefit from being on AS and I only tell people about alpacas and products that I truly believe in. : ) .....and I believe in you & AS. YK NJ
I thoroughly enjoyed our consultation today. You provided some valuable insight into marketing to buyer's needs and some brilliant techniques that I can easily adopt. Many, many thanks! Caroline Gregg Rocaro Alpacas
The response on our end has been huge! Every time you send out an email we receive another 15-20 new members! It has been wonderful! You are the best! It is clear that “our industry” the fiber industry is alive and well and we have the recipe for success! Thanks so much Dan!! You have no idea how happy you have made me! ...
To me, this is marketing brilliance! I am your fan Dan! Val Newell Cottage Industry Alpaca Breeders Association
FYI - I am not renewing my <membership on anouther website> - I am keeping my limited budget with you though. The reasons for that are you give me a good value for what I get, you are creative and innovative, and are compassionate to others in hardship. PM VA
Your site is so fun and informative, and such a breeze to maintain. TJ PA
I am very impressed with AlpacaStreet and the support you give to your customers. LR ME
We have been admiring AlpacaStreet for some time now and noting friends who have joined your site…..with rave reviews! SA GA
THANKS AGAIN SO MUCH MY HUSBAND AND I AGREE <Our New Breeder Program Site> SHOWS UP BETTER THAN THE OTHER SITE WE HAVE JM GA
I intended to drop you a line to say how much I appreciate your creativity. I didn't realize until, I received your response a few days ago, how many ideas you just throw out to the public to see if they'll fly. You're great for our industry (... as well as me personally). JP MI
Who needs the <publication> now that we have Alpaca Street. EB GA
Thanks so much for making us shine....We have sold 3 alpacas recently due to Alpaca Street. RR IL
Thanks for creating such a great site with so many wonderful tools for alpaca breeders. CS FL
Once again - you are working the program for us. I think it's great! I just don't see anyone else out there working as hard as you do for us!!! It's appreciated!! JR TN
PS. I've been telling people that you are the awesomest! TU VA
Thank you for all your hard work, new ideas, and reasonable prices! HL MI
Easy to use and saves alot of time. I have it for my home page and use it daily. BA OH
P.S. it's so awesome to have your quick answers & support....LN MI.
We have received our third sales lead on our alpacas from your web site...I still think you need to do a THE Alpaca Website That GET RESULTS!!! ad. KC TX
AS is becoming a website for breeders who are serious about moving their farms forward in this economic environment and for those who can think outside of the box. HK NC
I've been watching your site. Its great! As a matter of fact that is where I found the listing for the two girls I bought. BH IL
You are doing great things and all of us breeders do appreciate it. MM TN
YOU ARE THE BOMB!!!!!!!!! MB WA
Thanks so much. I really like your ad designs. RD WA
I just need to relay that I am proud to be a member listing on this site. JB MI
I just wanted to let you know that I spent at least 3 hours on my AS site last night updating and adding pictures and more text, and I'm not done yet. I feel the site is very user friendly, easy to navigate and I was actually enjoying using it (which I usually don't) I only stopped because it was way past my bed time. hahahah
Seriously, I have had more hits to my farm pages in one day than I had in a month on the other site. So I just wanted to say thank you. I don't know what took me so long. I like the articles and other information you put on the site as well.
Keep up the great work! JG PA
AlpacaStreet.com is definately the 'Apple' of alpaca websites!
Great job on this web site. I originally wanted to list my farm on <another site> but after seeing the great effort you put into this site I felt this would be the way to go! And I was right!. SH MA
The sample contract sections is awesome! What a help! SH OH
I think you guys have done a fantastic job getting this new site set up for alpacas. This site is a great help to us "newbies" without a lot of money to pass around. DJ MI
Thanks SO MUCH for your help, Dan, GREAT site! The alpaca industry needs this. SO CA
I am always on the prowl for great advertising opportunities and you guys really deliver. Thanks so much for \"the street\".
You have been lightening fast to answer questions and I really appreciate what you do for the alpaca industry. LG Utah
I am excited for your success as I note that we get hits to our site from Alpaca Street. CG CT
Another great idea. The street is just what we needed in this industry. It is a great resource for everything!
THANK YOU! I like the finished product. It has been a pleasure and you are very prompt with your responses to my requests! I appreciate that very much!
You are a gem!!!
Thanks for going the extra mile for this!!
The profile looks great and we have had nothing but great service from you guys!
I will say that the hits on <my alpaca> have definitely skyrocketed since using your website. … I still am getting more hits and I thank you for all the help.
Thanks for setting all this up! This is really great!
Glad you were there for all of us Florida Breeders.
Did I mention you ROCK ?!
Thank you for delivering what you promised!! Boy--the farms that didn't sign up are gonna be so jealous!!! [-:
The hits on my website has doubled so far and I am very impressed with Alpaca Street and will be advertising with you a lot more... GV Florida
Dan--thanks!! It's great. You've made "as my momma says--"a silk purse out of a sows ear!"
I did have more hits on my website because of your website referral.
Thanks for providing such a service and offering this medium both for education and advertising!
This is an excellent opportunity for farm members. I love what you are doing. Just checked out the <Farm and Ranch Locator>, it works very well! Great tool for our use!
the Farm locator is a great addition to your great site!!!